Email marketing is an extremely effective marketing tool. Email allows you to systematically stay in front of existing customers, prospects and possibly even individuals who have never had contact with you. Email marketing is not difficult and the cost is nominal.

Implementing an email strategy is easy. Follow these simple steps and you’ll be on your way:

Find an email marketing service provider. The top three are Icontact.com, Constantconstact.com and Benchmarkemail.com. The monthly fee is based on the number of contacts you’ll be importing monthly. 500 customer’s run on average $15 per month, 1000 customers runs $20 and minor additional cost for each additional 2500 contact imports. Each of the three is relatively simple to use, have many preset templates to choose from and can be learned within an hour. Create two different emails to start with. One email should be to all prospects you’ve ever spoken to or provided an estimate to and have an email address for. This email should encourage them to call your service again and have a good call to action to encourage this. Offer a coupon possibly or another estimate. The second email should be to existing customers. Create an email that adds value with useful information. For example if you’re a carpet cleaning service, have a recommendation for removing stains from upholstery! Import all your contacts or begin adding them individually. Not very difficult to do with any of the three services above. Have the list put together as existing customers and prospects. Immediately after this is complete begin having all new contacts added to the prospect list and emails sent on some timely basis until they become a customer.

Here are some simple rules to follow with email marketing:

Only send emails to individuals who have given you permission. Sending unauthorized emails is not allowed. If you’re adding value and offering savings customers will want your information and give you permission. Only send relevant emails periodically. Don’t spam your customers with constant emails as you’ll diminish the true value. Social marketing allows for regular communication. Keep your list clean. Remember to move prospects to customers list and always remember to be adding new contacts to grow your database. Make sure to have your contact information clear and links back to your website. Don’t have a website yet, talk to your key account executive with Discount Cleaning Products to learn how one can be created for you. Connect with your customer or prospect in the subject header. Remember everyone is sending emails today and you have an advantage if you’re a local business by connecting about local news.

The return on investment and time is phenomenal once email marketing is started. Businesses use email marketing because it works and it’s a great way to attract new customers and retain existing customers. Need further help with email marketing please call your Discount Cleaning Products Key Account Executive for assistance.

By: Michael Kawula

About the Author:
Mike Kawula is an owner of Discount Cleaning Products and 123BuyIt, America’s #1 Online Retailer of Commercial & Residential Tools, Cleaning Supplies & Office Supplies! Feel free to visit http://www.discountcleaningproducts.com or by email at marketing@123buyit.com Thank you! 888-233-0851