Cost Per Action Marketing
As wikipedia (read: online bible) rightly defines CPA “Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.”
CPA is the newest trend of Internet Marketing. Gone are the days when only a sale through your website could fetch you income. Now even if someone (through your website) enters just their Zip (postal) code, you can get paid for it. All you need to get started with this is find a CPA Network, sign up as a Publisher or Affiliate and you are good to go!
What to look for in a CPA Network:
1. It should not be niche based. I know, niche marketing is the best, but a network should not restrict the campaigns according to niche. For example, you have a technical blog today, you would need technical or computer related offers to market. Tomorrow, you might have a blog on finance, does this mean you have find a network that has finance offers? Certainly not! Find a network that does not restrict the campaign numbers or type and gives the Publishers variety of offers to choose from.
2. It should accept traffic from countries you promote. Most of the network these days are US/CA centric. They just don’t like breaking away from the conventional market areas and exploring the huge income potential that lies in International market. Best keyword to search for here would be ‘International CPA Network’
3. Dedicated Affiliate Manager. If you do not have an affiliate manager assigned to you, you would probably not succeed. Your affiliate manager guides you from time to time about the upcoming offers and also the best converting offers of the network.
I hope you see good success in the world of CPA!!
By: Tarang Bhargava
About the Author:
I am currently promoting offers from vCommission http://www.vcommission.com
It is an Indian network, but they pay on time (NET45) by PayPal. They have 1500+ offers to choose from. I have a dedicated affiliate manager who helps me whenever I need. They are an upcoming affiliate network, but surely they know their job!!
Categories: Cost Per Action Marketing Tags: Finance, Market Tomorrow, Publishers