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CPA Marketing – An Introduction to Cost Per Action Affiliate Marketing

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Cost Per Action marketing, often times referred to as just CPA marketing is a type of affiliate marketing that requires a consumer on the internet to complete a specific action. This can involve from simply filling out a form with details such as email address and zip code, requesting a free sample of a product or signing up to a trial offer of a new product.

What this means for you, the promoter of the offer, is that you are paid for each action after driving traffic to the advertiser’s website where the offer is hosted. For example, let’s say a company wants feedback from consumers for a new product line. They could create an offer where they will pay you $1.50 for each customer who submits their e-mail address and zip code. Your job is simply to direct traffic to the site and then collect $ 1.50 for every person who submits those details. Payouts can go up to many dollars depending on the product and how much information is required from a customer. Also as no sale has to be made, there is less resistance from the customer to offer their details. This leads to much higher conversion rates than traditional “cost-per-sale” affiliate marketing.

While it can be very profitable, CPA marketing is extremely competitive, and for a beginner can become daunting to start and eventually compete with affiliates earning $500 to a $1000 a month, never mind the super-affiliates making $100k a day or even more. The truth is that a lot of beginners just get frustrated and give up when they come to realise that CPA marketing can be difficult and expensive.

CPA can be as lucrative as suggested, but only if you know what you are doing, but it can also be frustrating if you jump into it without the right information.

By: Kashif Rehman

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